The Washington Post tried to sell access to its health care reporting staff, senior managers and even Obama administration officials.
The scheme was so brazen that it shocked the conscience of a health care lobbyist (!), prompting said lobbyist to leak a promotional flier to Politico. (The series was canceled after the story broke.)
Officially, the Post was offering lobbyists and CEOs a chance to sponsor an off-the-record dinner "salons" where they could interact with the aforementioned bigwigs in an a non-confrontational environment:
The flier says: “Spirited? Yes. Confrontational? No. The relaxed
setting in the home of Katharine Weymouth assures it. What is
guaranteed is a collegial evening, with Obama administration officials,
Congress members, business leaders, advocacy leaders and other select
minds typically on the guest list of 20 or less. …
“Offered at $25,000 per sponsor, per Salon. Maximum of two sponsors per
Salon. Underwriters’ CEO or Executive Director participates in the
discussion. Underwriters appreciatively acknowledged in printed
invitations and at the dinner. Annual series sponsorship of 11 Salons
offered at $250,000 … Hosts and Discussion Leaders ... Health-care
reporting and editorial staff members of The Washington Post ... An
exclusive opportunity to participate in the health-care reform debate
among the select few who will actually get it done. ... A Washington
Post Salon ... July 21, 2009 6:30 p.m. ... [Politico]
The post's executive editor, Marcus Brauchli, claimed to be appalled and the flier:
"As written, the newsroom could not participate in an event like this.
We do believe there is an opportunity to have a conferences and events
business, and that The Post should be leading these conversations in
Washington, big or small, while maintaining journalistic integrity. The
newsroom will participate where appropriate."
In his e-mail to the newsroom, labeled "Newsroom Independence,"
Brauchli wrote: "Colleagues, A flyer was distributed this week offering
an 'underwriting opportunity' for a dinner on health-care reform, in
which the news department had been asked to participate. The language
in the flyer and the description of the event preclude our participation. [Politico]
The Post is spinning this story as a case of an overzealous marketing team promising things they should have known the paper would never deliver.
But Brauchli said that the newsroom wouldn't participate because of how the event was described in the flier, not because he's opposed to the paper pimping our his reporters to lobbyists in general.
Sadly, there's nothing unusual about lobbyists buying access to decision-makers and reporters by underwriting events under the auspices of news organizations.
In fact, it's such an entrenched racket that an entire think tank/industrial complex has sprung up to facilitate this kind of elite schmoozing disguised as journalism or scholarship.
Investigative journalist Ken Silverstein went undercover to expose the seediest aspects of international lobbying in his book Turkmeniscam. He shopped for lobbyists in DC posing as an agent of Turkmenistan, a particularly nasty Stalinist dictatorship in central Asia. For an extra dose of sketchiness, he also implied that he mixed up with mobsters. Lobbyists promised Ken they could custom-craft a Turkmenistan-friendly panel and get it sponsored by a respected publication, for a price.
No wonder the Post canned Dan Froomkin, champion of accountability journalism.
It's ironic that publications like the Washington Independent have been denied press passes on Capitol Hill on the grounds that they are non-profit news outlets. The official line is that non-profit news outlets aren't eligible because they might be secretly subsidized by lobbyists. Whereas, if you make a half-assed effort to turn a profit by selling access, you're a legitimate news organization. God bless America!
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