Weight Watchers and mineral water at BlogHer
The corporate sponsors of at BlogHer are, in many ways, more interesting than the program itself. I say this as someone who's going to appear on a panel in 30 minutes.
I'm trying to figure out exactly what the sponsors think they're going to get out of their connection with BlogHer. I think they see us as "influentials" in a larger social marketing scheme.
I'm surprised that Weight Watchers has such a visible presence at BlogHer. Another group is aggressively promoting mineral-laced bottled water billed as a weigh loss aid.
I was expecting to see a lot more gadgets and gizmos at a blogging conference. There are a few technological services (photo hosting, social bookmarking), but almost no hardware on display.