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August 24, 2006

Food photography, a photo essay

An intimate look at a commercial food shoot furnishes further proof that food porn is real porn:

Are we seeing enough chicken? Try propping it up and or spinning it. A little more tree please.

I'm going to start incorporating phrases like "a little more tree, a little less plant" and "the stand-in chicken" into casual conversation.

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The stand-in chicken never gets enough credit.

This photogrpher should be required to shoot a walking safari in the Serengeti.

This dredges back to the surface more repressed memories of my misspent youth, when I was a food fluffer. Hey, precisely how do you think cucumbers and carrots get to be so shiny for those pictures!? Yeah, no one wants to know about the seedy underbelly of food photography. Just as long as you can get your eggplant at $0.39/lb., you don't care how the grocery stores tempted you into buying it in the first place. (My jaw aches just thinking about those motherfuckers.)

Working on a TV spot about thirty years ago that had a cast of over a hundred and a huge casting call/auditions to match, I overheard the following between the director and his A.D. factotum, both brought in from S. California, as they watched a gaggle of talent struggling to comply with the instruction to improvise "like a chimpanzee":


D. (indicating a young black man): He's OK.
A.D. (looks at clipboard): We're fat on blacks.
D: Fat on blacks?
A.D.: Yeah, we need more old people and south-of-the-border.

Don't incorporate phrases like that into your casual conversation.

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