
Read this copy and tell me whether it belongs in the Business section of a prestigious national newspaper:
AS sinful pleasures go, breakfast in bed ranks as one of the least wicked — slothful and slightly gluttonous, but not exactly worthy of ecclesiastical condemnation. Yet people routinely deny themselves this minor indulgence, often for one of two reasons: they either feel guilty about being so lazy, or they fret about food particles falling between their sheets.
There’s no quick fix for the guilt-ridden, save for frequent reminders to lighten up and live a little. But the neat freaks can now enjoy a worry-free breakfast in bed thanks to the Buon Appetito, a satin duvet cover outfitted with an elongated cotton bib. When the food arrives, the cover’s user pulls its upper flap over his torso and ties it around his neck. Crumbs are thus prevented from secreting themselves within the linens.
The product’s designers, Olga Bielawska and Astrid Schildkopf, came up with the idea in late 2005, while attending the Bauhaus-Univeristät Weimar in Weimar, Germany. “We had the idea to make a project about errors, about the everyday problems and little mishaps that happen,” Ms. Schildkopf said. With sketchbooks in hand, she and Ms. Bielawska sat down and brainstormed over the various accidents that occur in each room of a house. [NYT]
Now, I'm sure the bed bib is a fine product. If you are a satisfied customer, please don't send me angry letters. I get these irate every time I make fun of merchandise, often for months afterwards. I swear people get more defensive about their merch than about their government. So let me be clear: The bib is not the enemy.
But why is catalog copy taking over the friggin' Business section? That article reads like it was lifted from Sky Mall or Sky Maul.
It's as if Fashion and Style is metastasizing throughout the paper.
People wonder why newspapers lose money. Maybe it's because they keep giving their advertising away.