The Nash Finch corporation is slaps a hidden 10% clawback on groceries at its Avanza Supermarkets, specifically those that serve predominantly hispanic communities.
Avanza employees interviewed by 9News in Colorado aren't sure exactly why the company prices goods this way, but the general consensus is that it has something to do with race:
When shoppers and 9Wants to Know asked store employees to explain the new pricing program, the store clerks and managers seemed confused.
"This is for taxes in Mexico and we think that people would feel better if they are charged for taxes as if they were in Mexico," one worker said.
"It's just a really weird, off-way to do business," said another clerk.
"Honestly, I don't know why they decided to lower the prices and then add the 10 percent," said an assistant manager in Denver.
"It's been a marketing tool, where we put a cheaper price out in front of the consumer," said a manager who would only identify himself as Jim. "We do it to cover freight and labor and to get the products to the shelf."
Nash Finch, which owns 50 grocery stores across the country, appears to only be tacking on the extra fee to its stores that cater to Hispanics. [9News]
So, who's putting the "class" in class warfare with race-based grocery gouging?
Nash Finch is the second-largest publicly traded food wholesaler in the United States with estimated annual sales of $4.5 billion. The president and CEO of Nash Finch, Alec Covington, rakes in over five million dollars a year in salary, stock awards, and other compensation.
Props to 9News for covering this issue. Stories like these represent local news coverage at its best.