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August 05, 2004

Subservient Chicken serves Burger King

I am probably the last person in North America to find out about this. Remember Subservient Chicken? The last I saw of old SC he was a free agent. You could get him to do anything (including, shall we say, self-disabuse). Then I read this post by Adrian at the Be A Design Group saying that the SC was the brand character of a Burger King viral marketing campaign to promote it's new chicken sandwich.

I thought, nah, must be an urban myth. I mean, Burger King wouldn't associate itself with a Chicken "Having it His Way" in front of 47 million users? Sure enough, not. The Subservient Chicken has been bowdlerized. How does it feel to be the 47 millionth to know? Not good.

According to this Burger King press release, April 14, 2004:

Mr. Klein declined to comment on the nature, terms or length of [Burger King's] relationship with Subservient Chicken nor on Subservient Chicken's rumored role in either the creation or promotion of the two TenderCrisp Chicken Sandwiches. He did, however, say that it has been "nice to both work with and offer compliant poultry."

According to the company, each Spicy TenderCrisp Chicken Sandwich is obediently, some would say subserviently [sic], made to order and begins with a 5.2 oz whole chicken breast filet fried to golden perfection.

Luckily, we still have Subservient President.

[Via Boing Boing.]

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