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February 22, 2005

Triumph of the Shill: Abercrombie & Fitch quash parody ads

Lawyers from Abercrombie and Fitch cracked down hard on a series parody posters by a San Francisco artist known as Chris.

Abercrombie

For comparison, here's a real Abercrombie ad featured on a 60 Minutes piece about allegations of discriminatory hiring practices. [12/05/2003]

Real_abercrombie_60_min_1

Bloggers at Phototopia spotted some of Chris's work in the window of an abandoned shop and posted the images online, that is, until Abercrombie's lawyers pressured 6 Apart, who in turn forced Phototopia to remove the Abercrombie Nazi parodies.

Chris says that his posters are less an indictment of Abercrombie & Fitch, per se, and more of a statement about the homogenizing power of brands and the sexually ambiguous aesthetic of the Third Reich. (Sure.)

It should be noted that race relations are an especially sore subject for AF, given the late unpleasantness.

On November 16, 2004, the Court granted preliminary approval to a settlement of the class action lawsuit, Gonzalez v. Abercrombie & Fitch. The settlement requires the retail clothing giant to pay $40 million dollars to Latino, African American, Asian American and women applicants and employees who charged the company with discrimination. The settlement also requires the company to institute a range of policies and programs to promote diversity among its workforce and to prevent discrimination based on race or gender.

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Comments

Hmmm... and how's every little thing over at Tommy Holefinger's? ^..^

Hmmm... and how's every little thing over at Tommy Holefinger's? ^..^

Well done. Give yourself a pat on your liberal darling back. Laugh and be counted (TM) in The War That Must Be Won TM. Now get back to work.

Laugh and be counted (TM) in The War That Must Be Won TM.

Can I get a receipt?

Not having a legal mind, I'm wondering what leg A&F have to stand on. It seems that if you shameless rip off Leni Riefenstahl photography then you have no complaint if someone mocks up a catalog with Hitler youth on the cover. That said, the original parody would have been more clever and effective had it been slyer in its reference, taking photographs that would have required the viewer a minute to realize that they're not Herb Ritts but Hitler youth photos.

Everyone hates people/companies that are more successful than them. People hate Abercrombie and Fitch because they charge people a lot for their clothes and people still buy them. I worked at Abercrombie for a year and I know that they are not discriminatory. I worked with people from all different races and there was never a problem. As a female, I never felt offended or treated worse than anyone else. Abercrombie never asked anyone to take their ads and add offensive things to them. They should not even have to be defensive about those Hitler pictures. They had nothing to do with it. As rich as the company is, think about what they have to deal with. How would you like it if half of America looked at you as a way to get rich fast by suing you for anything they can think of? I think that Abercrombie is successful because their clothes are good quality and very stylish. When attacking them, stop and think about the fact that you can not blame all your problems on them. The "All-American" Abercrombie and Fitch has nothing to do with Germany or Hitler.

You should have used this picture

Sell is about selling merchandise, so why would someone advertise something that they know would affect the sell of their merchandise. The world is based on different culture diversity. I do not understand why would someone just think only white people would buy their product, when there is different cultures. You have so many well paid cultures in the world. I do not understand why would someone in business have this type of idea, that their merchandise is ONLY for White Americans. There is not enough of White Americans in the world according to the books.

Does this means I have to tell all my friends that this is not a type of clothing that we should wear? We are all of different cultures and we all are paid well and we all go to school, so does this mean we are the ones that needs education or not? It is not a big deal for us to change styles, maybe it will be for the better for the Abercrombie and Fitch Business, that Cultures need to shop somewhere else and let only White Amercians shop for their clothes. "Someone enlight me on some feedback that is "educated"!

There's something iffy about your comments, demetrice. You aren't being paid by Abercrombie, are you?

I love Abercrombie and Fitch clothing line. I am so tiny and it is hard for me to find clothes to fit my figure. I am just saying if there is something wrong about me wearing clothes, I would love to go naked. I was asked, why? am I wearing Abercrombie and Fitch clothing line and I ask why? A reply was said they do not like different cultures. I was confused about the comment. I never stop wearing them because they fit my figure. I do not want to stop wearing them, but if there is something I should know about I would love to know. Would you enlight me on something if you have something to say.

Does anyone know where I can find this picture larger?

Abercrombie and Fitch have had their image issues, which is probably due to a mistake. This mistake costs them even now. Their clothes are good however.

Abercrombie and Fitch have had their image issues, which is probably due to a mistake. This mistake costs them even now. Their clothes are good however.

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