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October 16, 2005

Mental Engineering

Sorry about the lack of updates this weekend. I just got back from Minneapolis.

I was there taping two episodes of Mental Engineering with host John Forde.

Mental Engineering is a talkshow about commericals. Every week, John invites four guests to analyze four 30-second TV spots. The commercials are prompts for more general social and political conversations.

I was on a panel with a philosophy professor, a social psychologist, and a standup comedian. We dissected commercials for PetSmart, SlimJim, and serveral other brands.

The taping was a lot of fun. John and his crew are running a remarkable operation on a shoestring budget.

I don't know when the episodes will air, but they'll probably start showing up on PBS stations in about ten weeks.


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Give a heads up when it is about to air.

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